Performance & Tech · brands scaling globally

Performance that scales. Technology that sustains it.

Ferla Response is a performance and technology company. We run paid and organic acquisition, build the tracking infrastructure that decisions rest on, engineer SaaS products and web applications, and run the infrastructure that keeps it all up — for businesses selling in international markets, with technical rigor and decisions grounded in data.

See what we deliver Talk to the team
0yrs
of continuous operation
+0
countries served
USD0M+
in managed media
0h
first-response SLA
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Who we are

A senior team in performance & technology.

We operate as a technical and commercial partner for brands that need to grow predictably. We are not a one-size-fits-all package — we are a lean, senior, dedicated team with full command of the chain: paid media, tracking, infrastructure and analytics.

01

Vertically integrated

Media, tracking, tech and analytics under one roof. No outsourcing of critical steps, no noise between vendors.

02

Funnel-level insight

Decisions made on cohort and funnel data — not on averages and guesswork. Continuous optimization based on real behavior.

03

Tracking-first

Rigorous implementation of pixel, server-side, GA4 and Conversion API before a single campaign goes live.

04

Senior in-house team

No outsourcing of critical steps. Media, tracking and analytics handled by our own people, dedicated per project.

What we deliver

Four fronts in constant conversation.

Ferla Response runs on four fronts that hold each other up: rigorously managed paid media, on top of a robust tracking infrastructure, alongside engineering for SaaS and web apps and the infrastructure and data operation behind them.

Front 01 · Acquisition

Acquisition · paid and organic

Meta  ·  Google  ·  TikTok
Platforms
Meta Ads, Google Ads (Search · YouTube · Display) and TikTok Ads — full management, from Business Manager and ad account setup to daily optimization.
Scope
Strategy, structure, creatives, optimization and scale. Complete setup of Business Managers, ad accounts, pixels and verified domains.
Model
Pure performance — ROAS, CPA and LTV KPIs agreed by contract. Auditable, real-time reporting.
Organic
Unpaid acquisition worked alongside the media — technical and content SEO, YouTube and organic social. Same measurement and same dashboard as paid, so channels can be compared like for like.
Markets
LATAM, North America, Europe and Asia-Pacific. Operations in USD, EUR, GBP and BRL.
Front 02 · Tracking & Infra

Tracking & Tech · infrastructure

Server-side  ·  GA4  ·  CAPI
Implementation
Server-side pixel, Conversion API, Google Tag Manager (web + server) and GA4. Event configuration, deduplication and parameter enrichment.
Attribution
Data-driven models, standardized UTM, integrated MMPs (Adjust, AppsFlyer) where applicable. Revenue reconciled with the payment gateway.
Stack
Cloud servers (GCP / AWS), dedicated domains for tracking subdomains, active monitoring and signal-loss alerts.
Why it matters
Without solid tracking, paid media is betting in the dark. The Tech front is what guarantees clean data so media decisions are the right ones.
Front 03 · Engineering

Product Engineering · SaaS and web apps

SaaS  ·  Web app  ·  Recurring
What it is
We design and build web applications and SaaS products — from architecture to deployment. Interface, API, database and infrastructure delivered by a senior in-house team, never outsourced.
Recurring revenue
Specialists in recurring-revenue products — billing engine, subscriber lifecycle, self-service cancellation and the dashboards that show retention and churn as they happen.
Stack
React and TypeScript on the front, PHP and Node on the back, MySQL, and integrations with Stripe, transactional e-mail providers and advertising APIs. Versioned deploys with rollback.
Engagements
A new product from scratch, modernisation of an existing system, or a dedicated squad embedded in the client team. Fixed scope or monthly allocation.
Front 04 · Infrastructure

Infrastructure & Data · operations

Servers  ·  Database  ·  Automation
What it is
Whoever builds it also runs it. Servers, domains, certificates, deployment and monitoring for the infrastructure behind both product and media — we do not hand over the code and walk away.
Data
Modelling and consolidation in our own database, with revenue reconciled against the gateway. The dashboards are the ones the operation uses daily to decide, not a month-end report.
Automation
Routines that run on their own — reconciliation, alerting, transactional e-mail, and integrations between the gateway, the advertising platforms and internal tools.
Reliability
Active monitoring, signal-drop alerts, backups and versioned deploys with rollback. For what cannot go down, there is on-call.
How we work

Four stages · zero surprises.

Every new project follows the same methodology. The client knows exactly which stage they are in, what to expect next, and the success criteria for each phase. No black box.

01

Audit

Full audit of what exists — accounts, pixels, funnel, creatives, attribution. Bottlenecks and opportunities mapped and documented in a written report.

02

Setup

Implementation of the tracking infrastructure, organization of ad accounts, Business Managers and pixels, creation of the first campaign sets and creatives.

03

Optimization

Learning period with daily data reads. Fast iteration on copy, creatives, audiences and campaign structure until the ROAS equation locks in.

04

Scale

Controlled budget increases with quality monitoring. Expansion into new markets, new platforms and new creative fronts based on what has already been validated.

Paid media stack

Where we put our clients' money.

We operate on the three largest global paid media platforms. Each one chosen for its audience profile, intent and format — not by preference. Clients see all gross investment directly in the official dashboards.

Paid media · social

Meta Ads

Facebook · Instagram · WhatsApp

The world's largest social advertising platform. Over 3 billion active users across Facebook, Instagram and WhatsApp — ideal for brand building and demand generation across broad audiences.

facebook.com/business/ads Learn more
Paid media · search + video

Google Ads

Search · YouTube · Display Network

Capturing active demand through Search (high intent) and building awareness with video on YouTube. The right combination to close the full-funnel cycle of prospecting and conversion.

ads.google.com Learn more
Paid media · short-form

TikTok Ads

For You · Search Ads · Spark

Short-form video distribution with competitive CPMs and an aggressive discovery algorithm. Strong with younger audiences, emerging markets and visually driven products.

ads.tiktok.com Learn more
Operation volume

The numbers behind the work.

Consolidated volume of managed media, markets served and active operations. Every number is traceable through the official platforms and reflected in the monthly reports delivered to clients.

In managed media
USD0M+
Historical paid media volume invested across the global platforms since 2021.
Countries served
+0
Campaigns running — or already run — in LATAM, US, European and APAC markets.
Years in operation
0yrs
Continuous operation since 2021, with an active legal entity and regular bookkeeping.
First-response SLA
0h
Maximum response time for any request — from the initial audit to a campaign adjustment in production.
Why we exist

Good marketing is not a trick — it is engineering. An equation of offer, distribution and clean data.

Ferla Response exists to deliver that entire equation, without outsourcing any critical part — with the technical and contractual rigor that separates a strategic partner from a disposable vendor.

Ferla Response
Performance & Tech · international operations
Ready to talk

Tell us about your project —
we reply within 24 hours.

We serve brands, companies, financial institutions and international operations. Send us a message by e-mail — a specialist will get back to you quickly with a free initial assessment.

Business e-mail
official@ferla-response.com