Terms of Service

Last updated: 31 August 2026

These Terms govern your use of this website and the professional services provided by Ferla Response. By using this site or engaging us, you agree to them.

1. Who we are

Ferla Response is a performance and technology company. We manage paid and organic acquisition, build tracking infrastructure, design and develop web applications and SaaS products, and operate the infrastructure and data systems behind them.

We work on a business-to-business basis. This website is informational: nothing is sold or paid for through it.

2. What these Terms cover

These Terms cover two things: your use of this website, and the general framework of any professional engagement with us. Every engagement is also governed by its own written proposal, statement of work or contract. Where that document says something different from these Terms, that document prevails.

3. Our services

• Acquisition — strategy, setup and daily optimisation of paid campaigns on Meta, Google and TikTok, alongside organic channels.
• Tracking — server-side tracking, conversion APIs, attribution and reporting.
• Product engineering — design and development of web applications and SaaS products, including recurring-billing systems.
• Infrastructure and data — servers, deployment, monitoring, databases, dashboards and automation.

4. Engagements and proposals

An engagement begins when a written proposal is accepted by both parties. The proposal defines the scope, the deliverables, the timeline, the fees and the payment schedule. Work outside that scope is quoted separately before it starts.

5. Fees and payment

Fees, currency and payment terms are stated in the proposal. Unless the proposal says otherwise, invoices are due within the period stated on the invoice, and media budgets spent on advertising platforms are separate from our fees and are paid directly by the client to the platform.

6. Client responsibilities

To do our work we need timely access to the accounts, assets, approvals and information the engagement depends on. Delays in providing them shift the timeline accordingly. The client remains responsible for the legality of its own products, claims and offers, and for compliance with the policies of the advertising platforms it uses.

7. Confidentiality

Each party keeps confidential the non-public information it receives from the other, uses it only for the engagement, and protects it with at least reasonable care. This obligation survives the end of the engagement. It does not apply to information that is public, already known, independently developed, or required to be disclosed by law.

8. Intellectual property

On full payment, the client owns the deliverables specifically created for it under the engagement. We retain ownership of our own pre-existing tools, libraries, frameworks, templates and know-how, including anything we developed before or outside the engagement, and we grant the client a perpetual, non-exclusive licence to use those elements to the extent they are embedded in the deliverables.

The content, design and software of this website remain the property of Ferla Response or its licensors.

9. Third-party platforms

Our work depends on platforms we do not control, including Meta, Google, TikTok, Stripe, hosting providers and analytics vendors. Their policies, pricing, approval decisions, outages and account actions are outside our control, and we are not responsible for them. We do advise on how to work within those policies.

10. No guarantee of results

Advertising and software performance depend on many factors beyond our control, including the market, the offer, competition and platform behaviour. We commit to the professional standard of our work and to the deliverables in the proposal. We do not guarantee any specific commercial result, revenue figure, ranking or return on investment, and nothing on this site should be read as such a guarantee.

11. Limitation of liability

To the maximum extent permitted by law, our total liability arising from an engagement is limited to the fees the client paid us for that engagement in the twelve months before the event giving rise to the claim. Neither party is liable for indirect, incidental or consequential loss, including lost profits or lost data. Nothing here limits liability that cannot be limited by law.

12. Term and termination

Either party may terminate an ongoing engagement with the notice period stated in the proposal, or with thirty days' written notice if none is stated. On termination, the client pays for work performed and costs committed up to the termination date, and we hand over the deliverables completed to that point.

13. Acceptable use of this website

You agree not to use this site to break the law, infringe anyone's rights, attempt unauthorised access to our systems, or interfere with the operation of the site.

14. Data protection

How we handle personal data is described in our Privacy Policy. Where we process personal data on behalf of a client, that processing is governed by the engagement documents and by applicable data protection law.

15. Changes to these Terms

We may update these Terms. The date at the top reflects the current version. Changes affecting an active engagement are communicated in writing.

16. Governing law

These Terms are governed by the laws of the State of Wyoming, United States, without regard to its conflict of law rules, except where an engagement document specifies otherwise.

17. Contact